This Wednesday, August 25th from 6pm to 9pm, Quickleft will be hosting a ruby-centric hack fest at their offices with a few other of Boulder’s dev shops. Helping out are…

• Pivotal Labs
• Viget
• Slice of Lime
• Imulus
• GB Studios

The general theme is test driven development (TDD). For a full list of potential topics and all other details, see the announcement. Come hungry!

The address:
1919 14th Street
Suite 714
Boulder, CO 80302

[Disclosure: I work at Quickleft.]

I’ve been having a lot of fun learning about and switching over to Ruby over the last month from PHP. As a part of this process, I’ve started to get a sense for the lay of the land of the Ruby community in Boulder.

Meetups

• Ruby Code & Coffee: A weekly meetup on Wednesdays at 8:30am. According to the Boulder Tech Calendar … “Get together with some other rubyists in the area to write some code, share stories, and swap ideas.”
• Boulder Ruby: Educational talks on Ruby, Rails, or other general programming topics at the Collective Intellect offices. Click the link for more info.

Dev Shops

• dojo4 is a Boulder based dev and design collective. They say it best themselves – “We will send ninjas.”
• Foraker: I haven’t had a chance to meet anyone from the Foraker team yet, but it seems they focus on Ruby/Rails development as one aspect of their full service offering.
• Quick Left is a web engineering firm helping young and established companies alike build and improve their products. (Disclosure: I am employed by Quick Left.)

Conferences

• Mountain.rb Conference is a new single-track event being held this fall around the same time as boco and Startup Week. This should be awesome!

I’m excited to start checking out some of these events and meetups, and will hopefully meet some new Boulder people along the way. Let me know if you have anything to add to the list!

UPDATE: If you’re interested in learning Ruby, make sure to check out the hilarious _why’s Poignant Guide to Ruby

I had the pleasure of meeting with John and Josh from ADstruc last week. Their company is a Boulder Summer 2010 TechStars team hailing from New York City. We talked about their experience so far in Boulder this summer, what’s been happening at TechStars, and some other general tidbits.

The Team

Both John and Josh are Midwesterners born and raised. John grew up in Michigan and attended college in Maryland. A prolific amateur ping-pong player, he recently won a tournament while back in NYC and will be playing in France sometime this summer. Josh is an Ohioan turned big city guy. He went to undergrad in Ohio and law school in Florida after a stint as a professional drummer. What little free time he has these days is spent prepping for his wedding later this summer.

The Business

ADstruc is an online buying platform in the form of an auction and listing based marketplace with the goal of improving the profitability of buying and selling outdoor advertising. John and Josh recently worked together at a large brand licensing agency and John got involved in outdoor advertising while running his own consulting gig on the side. Outdoor advertising, also known as OOH (out of home) advertising to industry professionals, is a massive market at around $6B annually. In terms of competition, both John and Josh acknowledged that it exists but view it in a very healthy way – as validation of their market and a benchmark to improve upon.

The Moves

We touched on two specific topics during the discussion that relate to their potential for success. They were timing and customer development. After developing ADstruc and speaking with customers for a few months, coupled with the TechStars opportunity, John and Josh realized it was time to quit their jobs and pursue ADstruc full time. By working with customers from the beginning, they were assured that they were building a product that the outdoor advertising industry wanted and would pay for.

On Techstars and Mentors

So far, they have both been blown away by their whirlwind experience at TechStars, especially in terms of the “invaluable mentor feedback” and interaction between teams. During the mentor dating period, ADstruc was working along with the other teams to find people who have useful input and connections to help their companies grow. One of the best mentor presentations for them was by Eric Ries on customer development as it related so much to what they were already doing.

As far as the environment in the Bunker goes, John and Josh both attribute a lot of their progress so far this summer to the wealth of knowledge being shared between teams. They’re helping people out with their sales experience and getting tons of knowledge drops from others on solving technical and user interface problems and questions.

On Boulder

According to them, being in Boulder this summer has helped them immeasurably. Getting away from the go-go-go atmosphere of the Big Apple has allowed them time to focus as well as “… given us the opportunity to relax, take a break from our usual responsibilities, and think about the answer to questions twice. Not to mention the relatively cheap rent, comfortable lifestyle, and clean air.”

Some Other Quotes And Tidbits

• “Without a program such as TechStars, starting a company as a first time entrepreneur, even in New York City, is like starting a company in Alaska” – John
• “We’d be crazy to not try to bring some of the community aspect of TechStars and Boulder back to NYC” – Josh
• Everlater has been really inspirational to them as they go through TechStars and learn what they should be capitalizing on while in the program
• “Josh and I are the only two people in TechStars this summer with Blackberries” – John
• Blue is both John and Josh’s favorite color

If you get a chance to meet these guys this summer in Boulder or later in New York, take it. They’re funny, skilled, and out there making waves.

Fiona Schlachter had the excellent idea of coming up with a map of Boulder’s entrepreneurial community to show relations and give some context to events, foundations, groups, etc. that we may have heard about but not known what they were.

Check it out and comment if you have any updates/changes or additions. Also, if you feel compelled to style this to look a little bit better, let us know that as well!

If you haven’t watched them, The Founders video series is a collection of webisodes about the TechStars teams and their experiences. A healthy combination of funny, inspiring, and straight-up knowledge, I’d recommend you keep an eye on them.

“The Innovation Lab” The Founders | TechStars Boulder | Episode 2 from TechStars on Vimeo.

“The Question is Why” The Founders | TechStars Boulder | Episode 1 from TechStars on Vimeo.

The videos are produced by Megan Leigh Sweeney. This summer’s videos are here (check out the teasers!) and you can find last summer’s videos over here.