Eco-Intelligent Threads for Outdoor Athletes


Alchemist is a very new arrival on the start-up scene. If you are looking for athletic wear for both cycling up to Ward or grabbing a coffee, then Alchemist with their unique designs and sustainable fabrics is a great local choice. Jeff, who is the owner and Claire, the VP, opened their online presence in January of this year and they have been really excited by the response. They are receiving requests from as faraway as Australia, Finland and Switzerland but are getting great local feedback, as well. They have been selling at the Louisville Farmer’s Market and had a booth at Community Cycles on Bike to Work day.

Sustainability and performance are key elements to the clothing they produce. The shirts are stamped instead of labeled on the back, and the tags that are safety-pinned to each shirt are wild flower seed tags – soak them overnight and plant. The shirts are printed locally and are produced using phthalate-free and pvc-free water-based inks. Jeff and Claire have really thought through the production of their designs, the choice of fabric and how they market their products to ensure they have the smallest footprint.

Alchemist provides casual, earth-friendly clothing for athletes who live and play in the outdoors. They fuse premium, sustainable materials with smart, original graphics for the active outdoor community. Organic and recycled materials come together to create threads that are buttery soft and comfortable. Green never felt so good.

I’m getting this one for my husband.

About the Author:
Hi. I love meeting people working on their "big" idea! I write about start-ups, drink good coffee at great places (I don't think there's a bad coffee shop in Boulder), and ride my Quickbeam to work at Collective Intellect. If you want to know more about me, check out my blog

Leave a Comment!

You must be logged in to post a comment.
NULL