Sharing Insight Into Usability Best Practices


Lyn Bain from Chili Interactive is trying to help small businesses better understand their customers to not only improve their Web site but also improve their business. I met with Lyn from Chili Interactive, LLC recently to talk about her consulting group’s new, low-cost, high value product offering called Usable Feedback. Usable Feedback is a service offered by Chili Interactive, LLC.

The goal of the offering is to make usability best practices and user interface design techniques based on 20 years of web usability experience accessible to even the smallest of companies at an affordable price. The Web site review works in the following way:

  1. Sign up.
  2. Provide some typical customer information.
  3. Define a scenario. A scenario is what you want a customer to do when they get to your site
    • For example, a customer visiting a jewelry store’s Web site may search on necklaces and compare prices on two of them in a similar price range.
  4. Review the video. After a two to three day turn around, Lyn and her team will provide you with a video, including recommendations.

The charge for this service is $139 and is really tailored-made for small businesses, small design shops or web design groups wanting a second set of eyes to review their work.

According to Lyn, there has been some push back from the usability community regarding the low cost of the offering and assertions that real recommendations can’t be provided without substantial audience analysis. It’s a point Lyn concedes but she asserts that her and her team have over 20 years of experience in the usability and UI field and are applying industry best practices and methodologies to each review. Further, it’s a chance for businesses unfamiliar with usability testing to learn of the real value of testing and user interface design. Unlike the many online “remote usability” sites that are available, usablefeedback.com’s site does not require companies to know how to design research studies, write research questions, or interpret data from the feedback.  But the service can help companies understand why something is happening on their site and how to fix it, which is the key to effectively redesigning a site.

About the Author:

Hi. I love meeting people working on their “big” idea! I write about start-ups, drink good coffee at great places (I don’t think there’s a bad coffee shop in Boulder), and ride my Quickbeam to work at Collective Intellect. If you want to know more about me, check out my blog


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